Walk The Walk

Date:

July 2015

Tool:

Sketch / Photoshop /  Invision/ Zeplin 

Role:

worked with two UX designers, focusing on user research, ideation, wireframes, visual design, mock-ups and task delegation. 

Design Deliverables: 

  • User Research: User survey and interview insights
  • Business Research: Feature analysis, Layout analysis, Comparative analysis
  • Design: User flow, Wireframes
  • Prototype

The Project Overview

Walk the walk was an idea born out of my personal experience coming to New York City, wanting to explore, and not knowing where to go. This is an experience a lot of people new to New York experience as well as locals. Even though there are many options when it comes to planning a trip or finding something to do around the city you're in, there aren't many when it comes to City Walks. So there was an opportunity to rectify that with our app. We created an iOS app to share and find city walk adventures based on variety of themes and interests to offer users adventures through cities around the world.

 


User Research

 

Our team conducted user surveys and interviews, which helped understand their behaviors exploring the city. The insights we got from the interviewees validated our initial thought and assisted our team to develop a user-centered delightful walking experience. 

  • Received 76 responses from countries all over the world including locals from New York City to travelers from Brazil, Italy and China.
  • Conducted 13 user interviews, which create the overall behavior patterns and trends.

User Quotes

  • "I like to share events that I found because I love showing off."
  • "I want to know where locals goes, but I am too shy to ask."
  • "I like to walk around the city and discover things."

Persona


Business Research

download (4).png

We conducted a feature analysis with four of the top competitors in the travel and event spaces. Through this process our team was able to identify best practices and areas of opportunity for our application. Our findings concluded key areas that could help us enhance the overall experience.

Methods:

  • Feature Analysis
  • Layout Analysis
  • Comparative Analysis

Take Aways

  • Bookmarking was essential to saving your favorite events or walks that could also be downloaded if there was no internet connection available.
  • Finding activities near your current location was a feature that most of our competitors lacked. We wanted to include this feature within our application to give users the ability to find a walk close to them and quickly. 
  • We also wanted to give our users the utmost flexibility to be able to create their own walks. This is aligned with the business goals of Trip Advisor by growing their community of travelers by having them curate their own content and share it through various outlets.

Feature Prioritization

We use feature quadrant to determine which one of those features are Need to have, Nice to have, Easy to execute or Hard to execute. 

Then we did feature prioritization based on the quadrant.

Must Have Features:

  • Create city walk
  • Ability to submit city walk for different themes
  • Find city walk
  • Clear description
  • Show how long it takes for the city walk
  • Show distance between places and overall distance
  • The location of each stop on the map
  • Google maps/direction
  • Rating system
  • Show credibility of city walk creator

SKETCH


APP MAP & USER FLOW

Our team quickly created the app map and user flow to visually represents how users interact and go through our app based on content strategy and information architecture. It guided our design studio and helped us easily find pain points and make changes based on usability test later on. 

App Map

App Map

User Flow

User Flow


Low Fidelity Design

Based on both user and business research, our team created the low fidelity wireframes to show our initial design concept. 


Iteration Samples

Our team conducted three rounds of userability test. The iterations were made based on user concerns and confusions toward the app. 
Here's some iterating samples that we went through.
Red represents Pain points from users. Green represents iterations


FINAL PROTOTYPE

 
 

*This project was completed as part of the UXDI curriculum at General Assembly.